Over the years, Clarke Quay has experienced many key transformations: in the 1940s, it was a bustling entrepôt center with dozens of bumboats competing for mooring space in front of the godowns to offload their cargo (See Box Story 1); in 1993, under one of Singapore's biggest conservation projects at that time, Clarke Quay was turned into a Festival Village; in 2004, a major Asset Enhancement Initiative (AEI) worth S$85 million and lasting two years was announced to revitalize Clarke Quay; in 2006, Clarke Quay reopened its doors to the public; and in 2010, Clarke Quay was acquired by CapitaLand Mall Trust (CMT). Since then, Clarke Quay has gained global fame as a riverfront lifestyle destination for its vibrant dining and night life. Ten years have passed since the reopening, and once again, market conditions have provided Clarke Quay with a unique opportunity to increase its attractiveness to visitors, both in the day and at night.

Key words: Clarke Quay, transformations, lifestyle destination, market conditions